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Osim is a brand management and niche marketing company with a focus on the consumer.
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What are the opportunities and threats for Osim?
Opportunities and Threats OSIM is a strong organization; it means they occupy many opportunities in the market itself. The opportunities include market expansion and targeting low-income groups. OSIM would likely benefit from growing affluence and urbanization in China. However, OSIM also has many threats.
What kind of company is Osim in Malaysia?
OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer.
What are the strategic objectives of OSIM International?
Strategic Objectives OSIM’s main strategic objectives are product innovation, market expansion, profit growth and also having a good relationship with the employees (Singapore Business Review, 2012 & Wei Du, 2012).
Which is a major tenet of Osim marketing strategy?
A major tenet of OSIM marketing strategy is to have an extensive point-of-sales network and geographical coverage in their markets. Presently, they have point-of-sales outlets in Singapore located in all major departmental stores and suburban shopping malls.
Last Update: Oct 2021
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