Case study sony corporation future tense essay

Another reason behind this fluctuation is that Sony got involved in too many unprofitable businesses. Competitors have become able to match its products performance at lower costs and electronics like TV’s and CD players were facing increasingly heavy competition, lower prices and lower profitability.

Sony becomes International Corporation from bringing the capacities and best of strategies together to the organization. The biggest weakness in Sony’s is lack of innovation with PS3. In addition Sony’s ability to read customer demand was still capable of improvement. High cost manufacturing base. Lack of team work……………………in the organization.

The threat of substitutes is high. Sony Corporation competitors are able to match most electronic innovations and many rivals attempted to source similar products from lower cost sources. By internet the market is worldwide and large numbers of firms in competition.

Sony strategy has been regarded as too late and with too little innovation. The business at Sony was becoming more towards management than manufacturing and services. Over many years the innovation nature of Sony’s products delivered it competitive advantage.